The list of other Elco customers reads like a Who’s Who: Czar Nicholas II of Russia, Henry Ford, Thomas Edison, Charles Lindbergh, Bernard Baruch, John Jacob Astor (Elco’s very first customer), Hiram Walker, Mrs. George Westinghouse, the De Beers family, Baron Nathaniel de Rothschild, comedian Ed Wynn, and Adm. John Dewey.
Launches and Yachts opens a window to another age, when gasoline cost 11 cents a gallon and families took the trolley to the end-of-the-line for a “trolley party” aboard an electric launch at a lakeside amusement park. A fully equipped 63-foot yacht could be purchased for $13,000, complete with wicker furniture, silk window curtains, and berths for two paid crew. Battery-powered electric launches were the wonder of the turn-of-the-century circa 1900 ̵ they had no “bad breath” unlike the new-fangled combustion engines, and didn’t explode like steam and naphtha launches did.
In addition to the complete 1902 catalog, Launches and Yachts includes a brief history of Elco from 1892 to its closing in 1949 as well as notes and commentary. There are 110 photographs, plans and drawings, most not seen in a century, that introduce the reader to the Golden Age of yachting, when Ragtime was new and the Wright Brothers only repaired bicycles.
Only a few dozen copies of this 1984 reprint are available directly from the Other Kind of French Press at $10.95 plus mailing. Use the contact information page to order directly.
ISBN 0-930597-00-1